Vine Street Communications in Denver

It is not enough anymore to have a quirky one sentence brand message without the strong imposing narrative to back it up. A company is a story. A specific marketing message and campaign is a story. But these are stories that are hidden in the background and refined to one little marketing 25 second clip. The best stories explore and expand on a marketing campaign where it grows and evolves and all sorts of different ways. Vine Street Communications in Denver is a major player in brand communication and telling a powerful story.

Adidas Success Story

Take a quick look at the Adidas campaign just over a year ago. The Adidas campaign did not feature close-ups of shoes, nor did it campaign feature a marketing gimmick that was overt and obvious. The tagline for the campaign was “all in for my girls.” It was clearly targeting the female demographic with companionship and camaraderie. But it was also telling a story. It was building this narrative that women are just as good in sports and that they should appreciate their values and what they bring to the world. It is a classic message that’s positive and powerful, and despite all its positive energy, it does break any new ground on the surface. Yet the campaign launched on the official “International Woman’s Day.” There was also a #mygirls social media campaign that help build onto that narrative.

So Adidas did this amazing and positive story that people attached to, and made the company look like real significant social powerhouses. There was most certainly some legitimate feelings and social commentary infused in that message, so any branding story should be honest. But it is most certainly a strategy to build a brand and to profit.

The Best Kinds of Stories

There really two ways to develop a story in a business sense. The first is to build a long term overarching concept with the business recommended by industry leader Ann Kendall in Denver. This is a business that has a social goal. This is a business that is truly refined and large a completely transparent in its energy. The other strategy is to create a sort of otherworldly feel with the business. Nike is massive, and because of that they are not the most down-to-earth company in their overall image. But they can create separate campaigns that have focused efforts in the focus narrative, similar to what Adidas did in the above example.

These are all stories. They are powerful stories that help give a brand of purpose, and an energy that consumers can attach to. Speak with a team member at Vine Street Communications in Colorado or visit Ann Kendall at Vine Street Communications to apply Adidas successes in a new business.